The 2019 report provides an international overview of the approaches, practices, and capabilities of Design Thinking developed by consulting organizations. More specifically, the empirical results rely on almost 300 responses collected in the last quarter of 2018 and in first quarter of 2019. The collected data quantify the market addressed by consulting organizations through the adoption of the 4 kinds of Design Thinking and estimate the growth described by each approach. Furthermore, the analysis identifies the capabilities and attitudes that have the largest positive influence on project success across the 4 kinds of Design Thinking. The analysis of the relevance of 30 different goals achieved by almost 300 consulting projects based on Design Thinking suggests interesting insights on the interpretation and potentialities of the paradigm.

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dt4b report 2020 collects insights on three main topics: measure the adoption and the value generated by different Design Thinking approaches; identify how the application of Design Thinking can unfold the value of opportunities provided by digital technologies and analyze the interplay between 4 kinds of Design Thinking (Creative Problem Solving, Sprint Execution, Creative Confidence, Innovation of Meaning) and innovative projects based on digital technologies.