international research

The 2020 report describes the role played by Design Thinking in supporting Digital Transformation, investigates its adoption in Consulting Organizations, analyzes the relevance of more than 50 practices and measures its impact on value.

REPORT 2020

humanizing digital technologies through design thinking

THE ROLE OF DESIGN THINKING IN DIGITAL TRANSFORMATION

The 2020 report provides an international overview of the role played by Design Thinking in supporting Digital Transformation in consulting organizations. More specifically, the empirical results rely on more than 400 responses collected in the last quarter of 2019 and in first quarter of 2020. The collected data quantify the market addressed by consulting organizations through the adoption of the 4 kinds of Design Thinking and explore the interplay between Design Thinking and the following Digital Technologies: Artificial Intelligence, Machine Learning and Deep Learning; Big Data Analytics; Extended Reality; Internet of Things and Additive Manufacturing.

REPORT 2019

transformations in design thinking

LANDSCAPING THE ADOPTION AND EVOLUTION OF DESIGN THINKING IN THE CONSULTING INDUSTRY

The 2019 report provides an international overview of the approaches, practices, and capabilities of Design Thinking developed by consulting organizations. More specifically, the empirical results rely on almost 300 responses collected in the last quarter of 2018 and in first quarter of 2019. The collected data quantify the market addressed by consulting organizations through the adoption of the 4 kinds of Design Thinking and estimate the growth described by each approach. Furthermore, the analysis identifies the capabilities and attitudes that have the largest positive influence on project success across the 4 kinds of Design Thinking. The analysis of the relevance of 30 different goals achieved by almost 300 consulting projects based on Design Thinking suggests interesting insights on the interpretation and potentialities of the paradigm.

Download the dt4b 2019 report

download the dt4b 2020 report

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dt4b report 2020 collects insights on three main topics: measure the adoption and the value generated by different Design Thinking approaches; identify how the application of Design Thinking can unfold the value of opportunities provided by digital technologies and analyze the interplay between 4 kinds of Design Thinking (Creative Problem Solving, Sprint Execution, Creative Confidence, Innovation of Meaning) and innovative projects based on digital technologies.

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