research videos

The Video Interviews explore both the strengths and limits of Design Thinking highlighting the reasons leading different organizations in adopting this paradigm, but also the challenges faced in its application

design thinking strengths

WHY TO ADOPT DESIGN THINKING?

The interviews with Veronica Borghi, Innovation Manager of Artsana Group; Alessandro Piana Bianco, Experience Design Director of Deloitte Digital; Sara Bellini, Service Design Lead of Design Group Italia; Andrea Pivetta, Senior Manager of PwC; Alessandra Vultaggio, Innovation Director of Edenred highlight interesting strenghts of the Design Thinking paradigm.

design thinking limits

WHICH ARE THE CHALLENGES IN DESIGN THINKING ADOPTION?

The interviews with Fabio Salierno, Head of Service Design of Intesa Sanpaolo; Andrea Benasso, Principal of BCG; Antonio Grillo, Service and UX Design Director of Digital Entity; Alessandro Confalonieri, Head of Service Design of DOING; Michele Cadamuro, Head of Design of Electrolux Professional discuss fundamental limits of the Design Thinking paradigm.