PARTNERS
SPONSORS
RE-LIVE THE CONVENTION
CONVERSATION with GIULIA CALABRETTA and MONICA DALLA RIVA
Discussing the Role of Design Leadership
in Framing Organizational Transformations
Giulia Calabretta
Associate Professor in Strategic Value of Design,
Delft University of Technology
Monica Dalla Riva
Senior Vice President Design & Customer Experience,
Deutsche Telekom
TALK by ROBERTO VERGANTI
Against Userism. A New Manifesto for Design
Roberto Verganti
Professor of Leadership and Innovation
at Stockholm School of Economics, Harvard Business School
and Politecnico di Milano
RESEARCH RESULTS
Reframing Innovation Challenges: the Interplay
between Creative Logics and Design Narratives
Claudio Dell'Era
Research Direction
Politecnico di Milano
Stefano Magistretti
Research Development Platform
Politecnico di Milano
FIRST DEBATE
The Power of Creativity:
Balancing Cognition and Making
Marco Giglio
Managing Director Design
and Engineering
BCG Platinion
Paolo Giordano
Vice President Customer
First Proposition
frog – part of Capgemini Invent
Giulia Spagnoli
Experience Strategy
& Design Manager
KPMG
Petra Seppi
Head of Innovation
Management
NOI SpA
Luca Mascaro
CEO
Sketchin
Antonio Grillo
Design Director
Tangity – part of NTT
DATA Design Network
Luca Di Tomassi
Head of Design Studio
Vodafone
Moderated by:
Emilio Bellini
Senior Research Team
Politecnico di Milano
SECOND DEBATE
Narratives as Projects – Projects as Narratives
Alessia Altavilla
Content & Social Strategist
Assist Digital
Alessandro Piana Bianco
Strategic & Experience Design Director
Deloitte Digital
Angela Maselli
Senior Product Designer
ENEL
Chiara Torti
Experience & Product Design Center of Excellence Manager
ENI
Erica Moreti
Head of Strategy, Innovation and PXP EMEA
EPAM Continuum
Alessandro Pucci
Head of Customer Experience
Sogei SpA
Francesco Milanesio
Executive Creative Director
Triplesense Reply
Moderated by:
Cabirio Cautela
Research Direction
Politecnico di Milano
ASK ME ANYTHING SESSION
Join the Ask Me Anything session and challenge the guests with your intriguing questions
Giulia Calabretta
Associate Professor in Strategic
Value of Design, Delft University
of Technology
Monica Dalla Riva
Senior Vice President Design & Customer Experience, Deutsche Telekom
Roberto Verganti
Professor of Leadership
and Innovation at Stockholm School of Economics, Harvard Business School and Politecnico di Milano
DISCOVER THE RESEARCH
00 Introduction
Reframing through Design Thinking
01 Framework
Framing and Reframing: Cognitive and Making Practices
02 Research results
Framing Innovation Challenges through Creative Logics
As previously described, the environment, and more specifically innovation in the VUCA environment, implies problems that are increasingly ill-defined or not defined at all. This entails vast, scattered…
03 Research Results
Cognitive Practices: Creative Logics to Reframe Innovation Challenges
If there is anything these past years have shown us it is that the economic future of organizations depends on their ability to innovate. Challenged by what Bennett and Lemoine call the “VUCA…
04 Research Results
Making Practices: Design Narratives to Reframe Innovation Challenges
All projects begin from a brief. There is no such thing as a project or a design challenge without a brief as the starting point, whether extensive or limited, economic or social, related to major challenges and…
05 Research Approach
Methodology
The fifth edition of the Observatory Design Thinking for Business has the main objective of exploring problem framing cognitive and making practices. This has been done by developing a…
06 Community Development Initiatives
Clubs, Labs and Jams: Programmes and Speakers
The community development initiatives of the 5th edition of the Design Thinking for Business Observatory have been based on 8 main events: the Kick-off (17th June 2021), 2 Design Thinking Labs…
07 Scientific Debate
Scientific Publications
Design thinking is spreading extremely rapidly among organizations in terms of interest and practices. Far from being linked to the “form” of products, design thinking is accepted as…
08 Team
Research Team, Partners and Sponsors
The research carried on each year by the Observatory Design Thinking for Business sees the joint collaboration between the School of Management, the Department of Design and PoliHub…
JOIN THE COMMUNITY
DESIGN TALKS
ROB HOPKINS
How to make the next
10 years feel like a Revolution
of the Imagination
FRANCESCO ZURLO
From Critical to Speculative Design: When Integration of Judgement and Parallel Worlds Matters
CLAUDIO DELL'ERA
Relying on Creative Logics
to Unlock Problem Framing
NATHAN FURR
The Upside
of Uncertainty
EMILIO BELLINI
Leadership and Innovation: Individual Thinking and Collective Sensemaking
CABIRIO CAUTELA, FRANCESCO ZURLO Leveraging Design Narratives to Unlock Creativity
RESEARCH TEAM
Emilio Bellini
Senior Research Team
Federico Bossi
Junior Research Team
Gianluca Carella
Senior Research Team
Silvia Castellazzi
Senior Research Team
Cabirio Cautela
Research Direction
Claudio Dell’Era
Research Direction
Luca Gastaldi
Research Direction
Stefano Magistretti
Research Platform Development
Silvia Magnanini
Senior Research Team
Michele Melazzini
Senior Research Team
Alessandro Perego
Scientfic Commitee
Cristina Pham
Senior Research Team
Roberto Verganti
Scientific Committee
Francesco Zurlo
Scientific Committee
