DTB21 Convention

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Convention

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Design Thinking:
hate or love it?

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Matches and Mismatches
with alternative Innovation Frameworks

[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”2/12″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][text-with-icon icon_type=”image_icon” icon_image=”7124″]16th April 2021
h 15:00 – 17:45[/text-with-icon][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”2/12″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][text-with-icon icon_type=”image_icon” icon_image=”7673″]Live Streaming[/text-with-icon][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”2/12″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][text-with-icon icon_type=”image_icon” icon_image=”7125″]#DTB21[/text-with-icon][/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”3/12″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”3/12″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” 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BY[/vc_column_text][divider line_type=”No Line” custom_height=”15″][image_with_animation image_url=”7036″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]IN COLLABORATION WITH[/vc_column_text][divider line_type=”No Line” custom_height=”15″][image_with_animation image_url=”7723″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”75%”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”fade-in” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”20″][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]PARTNERS[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” el_class=”spacer” width=”3/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” 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margin_top=”10″][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”light” text_align=”left” top_padding=”2%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” top_margin=”20″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]JOIN US[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”2/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_raw_html]JTNDaHIlMjBzdHlsZSUzRCUyMmJvcmRlci10b3AlM0ElMjAycHglMjBzb2xpZCUyMCUyMzAzMkY1MSUzQiUyMCUyMCUyMGJvcmRlci1yYWRpdXMlM0ElMjAycHglM0IlMEElMjIlM0UlMjA=[/vc_raw_html][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” bg_color=”#ffffff” scene_position=”center” text_color=”light” text_align=”left” top_padding=”2%” bottom_padding=”2%” id=”verganti” 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CONVERSATION with
JEANNA LIEDTKA and CARLO RATTI

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A Double Perspective on the Contemporary Challenges
faced by Design Thinking

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Facilitated by:
Francesco Zurlo
Scientific Committee
Politecnico di Milano

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” top_padding=”2%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1614635081963{margin-right: 30px !important;}”] JEANNE LIEDTKA [/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text css=”.vc_custom_1614761114971{margin-right: 30px !important;}”]United Technologies Professor of Business Administration at the Darden Graduate School of Business, University of Virginia[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_raw_html]JTNDYSUyMGNsYXNzJTNEJTIyYnV0dG9uX2d1ZXN0cyUyMiUyMGhyZWYlM0QlMjIlMjNBTUFfc2Vzc2lvbiUyMiUzRUFTSyUyME1FJTIwQU5ZVEhJTkclM0MlMkZhJTNF[/vc_raw_html][vc_column_text css=”.vc_custom_1614767434314{margin-right: 30px !important;}”]Download the preview about the book recently developed by Jeanne Liedtka and her colleagues: “Experiencing Design – The Innovator’s Journey”[/vc_column_text][divider line_type=”No Line” custom_height=”20″][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”7646″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”75%” margin_left=”40″][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” column_margin=”default” top_padding=”4%” text_align=”left” el_id=”ratti_img”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”7639″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”125%” margin_left=”-30″][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1614635133988{margin-right: 30px !important;}”] CARLO RATTI [/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text css=”.vc_custom_1615218920346{margin-right: 30px !important;}”]Director of MIT Senseable City Lab and
Founding partner at Carlo Ratti Associati[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_raw_html]JTNDYSUyMGNsYXNzJTNEJTIyYnV0dG9uX2d1ZXN0cyUyMiUyMGhyZWYlM0QlMjIlMjNBTUFfc2Vzc2lvbiUyMiUzRUFTSyUyME1FJTIwQU5ZVEhJTkclM0MlMkZhJTNF[/vc_raw_html][vc_column_text css=”.vc_custom_1614767237481{margin-right: 30px !important;}”]Visit the website of Carlo Ratti Associati in order to discover innovative research and design projects
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TALK by
ROBERTO VERGANTI

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Bringing design into a new era. Reframing a paradigm

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Design is a quintessential human practice. We have been always designing. And we will always do. But how will we design in the scenario ahead of us?
Problems are become wicked, more complex, scattered into a multiplicity of interests and stakeholders, entailing organizational relationships and change. Design Thinking, the design paradigm that has dominated our conversations in the last two decades, struggles to deal with this scenario. Being user centered, it misses to address multi-stakeholder and social sustainability. And, especially, being positivistic, it assumes that problems are “out there”: they just need to be understood better.
A new design paradigm is emerging, rooted in the tradition of the reflective practice. A paradigm in which problems are collectively reframed, designed, and turned into opportunities.And the current pandemic offers us the possibility to start afresh. Because we do not want to live in a problem solved future. We want to live in a designed future

[/vc_column_text][divider line_type=”No Line” custom_height=”50″][vc_row_inner column_margin=”default” text_align=”left” el_id=”verganti_img”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”7650″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”75%” el_class=”verganti_img”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”20″][vc_column_text css=”.vc_custom_1614636124500{margin-right: 30px !important;}”] ROBERTO VERGANTI

Professor of Leadership
and Innovation at Stockholm School of Economics and Politecnico di Milano
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The interplay between Design Thinking and alternative Innovation Frameworks

Claudio Dell’Era
Research Direction
Politecnico di Milano

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Stefano Magistretti
Research Platform Develpoment
Politecnico di Milano

Imaging the Future through Design Thinking

Alessandro Confalonieri
Head of Service Design
Doing

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Antonio Grillo
Service & UX Designer Director
Tangity part of NTT DATA Design Network

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Piero Pascucci
Service Designer
ENEL

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Gabriele Elia
Innovation – Standardizaton & Technical Communication
TIM

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Petra Seppi
Head of unit of Innovation
NOI Techpark

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Facilitated by
Cabirio Cautela
Research Direction
Politecnico di Milano

Nurturing the Transformation through Design Thinking

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Mattia Mori
Service Design Lead
Assist Digital

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Giorgio Cordiner
Executive Director – Client Partner
Reply

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Alessandro Piana Bianco
Strategic & Experience Designer Director
Deloitte Digital

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Monica Gabrielli
Head of Digital Experience
Sogei

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Alessandra Fidanzi
Head Digital Factory & Center of Excellence
ENI

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Facilitated by
Luca Gastaldi
Research Direction
Politecnico di Milano

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Benedetta Ajello
Junior Research Team

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Emilio Bellini
Senior Research Team

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Gianluca Carella
Senior Research Team

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Silvia Castellazzi
Senior Research Team

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Cabirio Cautela
Research Direction

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Claudio Dell’Era
Research Direction

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Luca Gastaldi
Research Direction

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Stefano Magistretti
Research Platform Development

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Silvia Magnanini
Senior Research Team

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Michele Melazzini
Senior Research Team

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Matteo Meschini
Junior Research Team

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Alessandro Perego
Scientific Commitee

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Cristina Pham
Senior Research Team

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Roberto Verganti
Scientific Committee

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Francesco Zurlo
Scientific Committee

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Demonstrate your Curious Creativity!!!

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What is the most intriguing and challenging question you can make
to Jeanne, Carlo or Roberto? The most innovative questions will be selected and the candidates will have the opportunity to join the Ask Me Anything session during the Convention

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DTB21 Convention

Design Thinking: hate or love it?

Design Thinking:
hate or love it?