“Humanizing Technology through Design Thinking means erasing the distance between physical and digital worlds”

“Taking the human perspective over the technology boosts innovation. Design Thinking helps by making empathy real and empowering confidence.”

“Let’s not forget that technology can only mimic empathy, so it can be human only as much as the designer actually is.”

“Getting to the core of brands, facilitating collaboration at all levels, Design Thinking can shape technology to benefit human experience.”

“Humanizing Digital Technologies is about switching from human to humanity centric design, thinking about the impact of our ideas on society, over time”

“Design Thinking enables us to understand tech superpowers and direct them to users’ needs. We design convenient digital tools suitable for our context of work”

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“Only understanding what our customers feel, see and hear will let us define the quality of our data”

Humanizing, through Design Thinking, is a SENSEMAKING PROCESS of UNEXPECTED opportunities, i.e. the RECOGNITION OF those PATTERNS that make us HUMANS

“Design Thinking as an effective method to move from an Innovation Technology-Driven that exists only for its own sake, to Innovation of Meaning where technology exists to generate new value and to improve human and environmental well-being.”

“Humanizing technologies means to design meaningful and valuable experiences (digital and not) starting with human needs and understand how technologies can help you meet them”

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“With the spread of big data, it’s increasingly important to consider those generated by the human relations, understanding their characteristics and patterns, without forgetting the context.”

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“Powerful, new digital technologies sometimes don’t solve any actual problem. Design thinking is there to help companies avoid this risk and humanize new features.”

“Design Thinking is able to improve digital technologies with a new approach, understanding the elements that increase the customer experience and capture the expected value.”

“What can Design Thinking do to make technology more human? Giving what technology is missing: emotions”

“In the era of Digital Technologies the true engine of Customer Experience is the human factor and Design Thinking comes in to help and guide, by putting the human being at the center of the design work”

“Looking at Digital Technologies with a different angle and perspective, in order to keep the person at the center” or “Looking at Digital Technologies with the eyes of people, and not through data scientists and experts”

“DT is crucial because of the digital transformation and the centrality of people as individuals in the business. DT offers a pragmatic way to make technology accessible to people.”

“Bring the use of technology back to its original and highest purpose: providing tools and solutions to improve people’s quality of life”

“It’s about creating beautiful and powerful centaurs: hybrid products, services and processes enabling humans and technologies to collaborate.”

“Humanizing Digital Technologies through Design Thinking. More than a future challenge, it’s our daily job.”

“Before Digital Technologies there are people and processes, and the Design Thinking help the people to design the new processes and generate the new value.”

“Emerging business consulting paradigms are positioned at the intersection between Design Thinking and new Disruptive Technologies”

“The aim of Design thinking is to look Digitial technology as new tools and through the user’s lens deep dive into how they can serve better the human being only if shaped around their explicit and implied needs”

“Innovate digital models to reach out and help customers weather the crisis safely from home, through support not marketing.”

“The adoption of Design Thinking enables the coexistence of three key factors: People, Business and Technology”

“Make sure that digital technologies preserve and enhance the human being seen as an actor of relationships within the global ecosystem.”

“Creating a new way to connect the digital world by putting humans in the center. Realizing that digital technologies are made by people in order to satisfy needs of other people”

coming soon