design thinking

for business

dt4b (Design Thinking for Business) is an International Research Platform that aspires to be the international reference point for the community of practitioners and scholars intrigued by Design Thinking and interested in creating and capturing value for their businesses, looking for robust and new principles and practices, and collectively reflecting on emerging challenges

why dt4b?

DESIGN THINKING FOR BUSINESS MANIFESTO
TRANSFORMATIONS IN DESIGN THINKING

Interpreting the transformations of Design Thinking in facing new and contemporary challenges in order to frame and measure the value generated by Design Thinking

CRITICAL REFLECTIONS ABOUT DESIGN THINKING

Identifying and reflecting on the limits embedded in Design Thinking with the aim to promote a contingent approach in its application to diverse circumstances

PIONEERING ADOPTION OF DESIGN THINKING

Showcasing and discussing pioneering adoptions of Design Thinking in order to highlight the opportunities provided by its application across multiple fields and industries

dt4b report 2019

TRANSFORMATIONS IN DESIGN THINKING
RESEARCH

The 2019 report describes the kaleidoscopic nature of Design Thinking, investigates its adoption in more than 200 Consulting Organizations, analyzes the relevance of more than 70 practices and measures its impact on value in almost 300 Design Thinking projects.

METHODOLOGY

The 2019 report relies on visions and insights provided by almost 300 Design Thinkers around the world. Based on a scientific questionnaire, it provides a global overview of the frameworks, practices and tools applied by leading Consulting Organizations.

TEAM

The 2019 report has been developed by an International Research Team: Politecnico di Milano, Delft University of Technology, Imperial College Business School, Reykjavik University and Stockholm School of Economics.

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KEEP IN TOUCH WITH dt4b
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Phone: +39 02 2399 4093

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OUR LOCATION

Politecnico di Milano
School of Management
Via Lambruschini, 4/B, 20156 Milano MI

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